In order to create an ad campaign for the Levi’s jean brand, the mantra “pretty rugged” was established. A slight play on words, it touches on the idea that a pair of jeans in the modern society can give both an aesthetic of ruggedness, like a construction worker, or an aesthetic of trendiness, like a fashion designer. Each of these themes show many differences, and this ad campaign looks to pair these two different ideas together, in order to create a unique and visually stimulating image.
The goal of this project was to design a trophy based off the concept of “the world’s worst dad”. Designed from the perspective of a child who is upset with his father, a scenario was created where the son builds this trophy, hence the immature writing style, and gives it to his father to show his displeasure.
The trophy itself shows a baseball glove, as playing catch is a popular father-son bonding experience, but instead of a baseball in the glove, it is a beer can-hinting that the dad is a drunk and/or neglectful.
The trophy is constructed from wood, a baseball glove, a metal can, and is spray-painted gold. It stands at 21” tall.
Package design project that shows a tea-themed calender, where a tea bag is allotted for each day of the year. Each month will have it’s own box, and includes the number of tea bags corresponding to how many days are in each month.
A symbol is given to each month based on the themes and motifs associated with that month.
This project includes the first six months of the year. Each tea bag will also have a band around it with the kind of tea that it is, as well as the date at the end of the string.
Each month also has a different type of tea, with a list of all the teas included for that month on the back of the box, along with an actual calender on the top of the box.
This project involved the redesign of the Merriam-Webster corporate identity. Specializing in literature about the English language, including dictionaries, thesauruses and encyclopedias, Merriam-Webster’s main platforms are in printed books, websites, and apps.
The logo is inspired from the merger of Merriam and Webster to create the company, which is alluded to in both their names being combined on a single line, creating one solid word. Both names are joined in the center by two rectangle shapes, which function as the M at the end of Merriam, the W in Webster, and the two pages of a book when you open it, a reference to their main publication, the dictionary.
The corporate identity includes the mockups of both the cover and inside spread of the dictionary, their web presence, and a phone app.
The website is divided into four sections: dictionary, thesaurus, medical, and encyclopedia, the four areas that Merriam-Webster focuses on. Each section is given one of four colors that are commonly seen in a classroom environment: red, blue, green, and yellow, for Merriam-Webster is a scholastic company. The same color scheme is applied to the app.